Globalization has allowed many companies to expand beyond their domestic market. As is well known, each market has its own particular way of acting, moving, and communicating. This requires companies to go beyond literal translation for their documents. They must know their new market in order to adapt their business message to the culture, tone, and localisms of their new audience.
This is where business translation comes in, a method that helps you to better integrate into your new target market. In this article, we will talk about it, what it can do, and which documents need business translation services. In addition, we will inform you about specialized websites that provide this type of service, such as IPT Translations, which translates texts for every market. If you are thinking of expanding your business, don’t miss out!
What is business translation?
This method refers to the process of translating texts for business purposes into one or more languages. As mentioned above, it is different from conventional translation because it must fully adapt the message to its new audience. To do so, professional translators study both business documents and the language of the market they would like to enter.
Generally, for translating a business document into another language, there are several steps involved. First, the translator reviews the original document to identify the context, purpose, and complexity of the content. Since business documents often include specialized terminology, the translator conducts research on technical terms and consults industry-specific glossaries to ensure accuracy.
The translator performs a complete translation of the document, adapting the content not only to the language but also to the culture and target market, especially for areas such as marketing and corporate communication. Additionally, references, examples, and tone are adapted to resonate with the target audience. If the document needs to comply with specific regulations or formats in the target country (e.g. contracts or financial reports), the translator ensures that these are properly reflected in the translation.
What types of business documents are usually translated?
There are a wide variety of business documents that can be translated. This type of translation encompasses any text used in communication between organizations (e.g. emails, invoices, or claims), marketing (briefings, presentations, etc.), and advertising documents.
Each document will require a different type of translation. Translating a claim where legal language is used where the translation must be as accurate as possible is not the same as translating an advertisement where more freedom is allowed so that the message can be better introduced in the consumer’s mind.
Use of professionals for business translations
While it is true that there are many automated translation services available today, they do not have the capacity to translate commercial texts since they do not have sufficient business, cultural, and social knowledge. On the other hand, a professional translator, apart from knowing the language, also understands the customs and history of a country, as well as knowing and being able to integrate market terms.
Business translations use words that require thorough reading and interpretation in order to understand their nuances. As a result, the appeal of the message will not go away and will continue to generate desire in one language as well as in another. For this reason, it is recommended to have documents translated by professional translation agencies so the message does not lose its strength so it will be better integrated into the new market.
Where can I translate my business documents?
As soon as it becomes clear that opening up a new market requires a specialized translator, there are many companies offering commercial translation. With so much to choose from, it can be a difficult task. If you are looking for reliable and high-quality service, we recommend IPT Translations.
IPT Translations has more than 200 linguists who are native speakers of different languages and have expertise in different sectors such as legal, business, and technology. This can help any company considering entering a new market, regardless of the country or language used. Market expansion presents many benefits but also brings a number of challenges. Thanks to professional business translation services, language is no longer one of them.